De Dream’

…… One of the benefits of personas is that the intranet team starts to identify with them as individual users with defined needs, and then tries to get inside the mind of "John" as a consulting engineer. In this way the requirements that "John" has for information are balanced against his needs for findability and search. The abstract "users" become real, if virtual, people. An ancillary benefit is that the project to meet the needs of consulting engineers in a site re-launch turns into Project John. ……