De Dream’

The BLUEHORN Livevest toolkit combines advanced tracing and tracking techniques with real-time communication features. It enables companies to offer their website visitors 1-to-1 support while they are surfing the website. Mouse gestures and clicks are captured real-time and send to the companies’ support or sales team. They might even be prompted when an important client or prospect is returning to your site. A chat-like window or video pop-up is used to facilitate bi-directional communications making it possible to directly react on any questions or inquiry a visitor might have. Either by instant text messaging and audio/video feeds or by projecting selected html-pages on the visitor’s screen. Since all visitor behavior, including click paths and mouse gestures, is logged the Livevest toolkit can also be used for analyzing website performance and optimizing site design. For an in-depth dissection of information architecture, usability and design features, focus groups can be formed. IP based identification is used to cluster visitor, distill patterns in behavior and relate these statistics website characteristics.