De Dream’

……通過了層層難關終於找到並且選好了要購買的商品，消費者卻仍然經常在完成整個購物交易流程之前打退堂鼓，滑鼠一按便轉而流向別的網站去……

"Internet shoppers don't want to have to work hard to give retailers their money, which is why the page metaphor of the Web isn't ideal for complex tasks such as shopping. There are just too many variables going through a consumer's mind when shopping, and if you force people through a linear process, you are, in fact, encouraging shopping cart abandonment," said Darryl Gehly, vice president for Molecular. "Imagine being at the checkout line in the grocery store and realizing you forgot milk. Instead of having to run to the dairy aisle and losing your place in line, someone simply hands you the milk while you checkout. That's the type of experience we try to create with Single-Screen Checkout. With this new technology, Internet shoppers no longer have to click back-and-forth between pages. Instead, a visible cart stays with the shopper through the entire process until checkout is successfully completed, giving shoppers control to add or edit cart items without back-tracking to previous screens to make simple changes."